Google+ Brand Pages Are Live

Though if you read Robert Scoble’s take on their first incarnation, it ain’t pretty…

Honestly, we think this is just a matter of expectation management. Facebook has had multiple revisions over the years, but users are expecting everything G+ does to have parity with Facebook. But this kind of thinking leaves Google with the choice between launching a possibly overblown and incomprehensible product, or leaving a few people, like Robert, disappointed.

He’s got a right to be disappointed, and all his points are valid. It’s just that, in our estimation, it seems like Google’s just being cautious. The next update to brand pages, however, will prove whether we’re right, or wrong on this.